Rethinking Red Tape: Influencing Behaviors to Achieve Public Outcomes
“Our regulatory system must protect public health, welfare, safety, and our environment while promoting economic growth, innovation, competitiveness, and job creation… It must identify and use the best, most innovative, and least burdensome tools for achieving regulatory ends.” - President Obama, Executive Order
Public and private institutions attempt to improve public outcomes. Health organizations desire healthy, fit, and well-nourished citizens. Our energy demands require both efficiency as well as protection from pollution. We want to be safe in our day to day lives. And there is the need for some sense of financial security as we age and retire. Is regulation always the most effective option to achieve these ends? Rethinking Red Tape looks through a new lens at some of the problems our government addresses, and attempts to provide solutions using four increasingly popular behavioral techniques. In addition, it discusses the condition under which behavioral approaches may an affective supplement to achieve outcomes at low costs.